The Psychology of Sales

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Phase 2 — The Edge Introduction

Setting the stage for sales psychology

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Module 1: Active Listening

The most underrated skill in sales

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Module 2: Empathy in Sales

Connect with your prospect on a human level

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Module 3: Storytelling

How stories sell better than features

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Module 4: Handling Objections

Turn "no" into a conversation

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Module 5: Asking the Right Questions

Guide conversations with strategic questions

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Module 5b: The Discovery Call

The structure every B2B conversation follows

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Module 6: Know What You're Selling

The mindset shift that makes selling feel like helping

9

Deep Dive

Advanced exploration of sales psychology concepts

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Bonus Content

Extra material to deepen your understanding

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Phase 2 — The Edge Wrap-Up

Review and reflect on sales psychology