And here's the thing: you were already doing most of this. You just didn't know it had a name.
Tuning in to what's underneath the words. Understanding the problem, not just the surface statement.
Understanding what someone's going through so you can meet them where they are.
Before → The Shift → After. Helping people see themselves in the outcome.
Objections aren't rejections. They're information. Questions you haven't answered yet.
Great salespeople ask the best questions. When you understand what someone needs, selling becomes easy.
The thing about psychology:
You can’t unlearn it. Now that you understand why people make decisions the way they do—why they hesitate, why they trust, why they need to feel heard before they move—you’re going to see it everywhere. In every conversation. In every email. In every interaction.
That’s not a small thing. That’s the foundation of every significant deal I’ve ever closed. And you’ve already got it.
You're equipped. You understand the psychology. Week 3 shows you the real paths forward—what they pay, what they look like, and where you fit.
Start Week 3 →