Social Income · Academy 3 · Stage 4 · Business Foundations
Your UGC Rate Card — What to Charge and Why
A complete pricing breakdown by content type, usage rights, and add-ons — plus a fillable rate card you can brand and send to brands on day one.
From Katherine
The moment a brand asks "what are your rates?" and you don't have a clear answer is the moment you lose the negotiation. Not because they'll walk away — because you'll undercharge out of panic. Know your rates before you pitch. When a brand asks, you say the number confidently, without apologizing for it. That's the whole thing.
— Katherine Rodriguez
The Standard UGC Rate Ranges (2025)
Content Type
Beginner Rate
Established Rate
Notes
Raw UGC video (30–60 sec)
$75–$125
$150–$300
No editing, delivered as filmed
Edited UGC video (30–60 sec)
$125–$200
$250–$500
Captions, color grade, basic cuts
Photo package (5 images)
$50–$100
$100–$250
Product lifestyle photography
Video + Photo bundle
$150–$250
$300–$600
Bundle discount ~20%
Long-form video (60–120 sec)
$150–$250
$300–$600
Tutorial, unboxing, detailed review
Multiple videos (3-pack)
$250–$400
$500–$900
Bundle pricing, higher value
Usage Rights Add-Ons (Add to Base Rate)
Usage Type
Add-On Rate
Notes
Paid ads — 30 days
+50% of base rate
They run your content as a paid ad
Paid ads — 90 days
+100% of base rate
Most common brand request
Paid ads — 6 months
+150% of base rate
Negotiate on higher-priced deals
Paid ads — 1 year
+200% of base rate
Full year license, premium pricing
Whitelisting — 30 days
+75–100% of base rate
They run ads from your account
Exclusivity (per month)
2–5x base rate
You don't work with competitors
Your Starting Rate Card
Katherine's recommended starting rates for new UGC creators. These are the numbers you'll use when you're building your portfolio and landing your first 3–5 clients. You raise them as your portfolio grows.
Katherine's Recommended Beginner Rate Card
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Raw single video (30–60 sec)$125. This is the floor. Do not go below this — even on your first deal. Going lower trains brands that your work is worth less than it is.
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Edited single video$175–$200. Captions, color grade, basic cuts included.
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3-video package$325–$375. Slight discount for volume. Easy to pitch as a "starter package."
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Photos (5 images)$75. Lifestyle photography, product on-surface, real environment.
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Video + Photo bundle$175. One video + 5 photos. High perceived value, great entry offer.
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Paid ads usage — 90 daysAdd $125 to any base rate. This is the most common upsell opportunity.
Fillable Rate Card — Build Yours With AI
Claude Prompt — Generate Your Personal Rate Card
I'm a new UGC creator and I need to build a professional rate card to send to brands. Here's my situation:
My niche: [Your niche — e.g. mom lifestyle, beauty, wellness, home]
Content I'm comfortable creating: [List — e.g. testimonial videos, unboxings, lifestyle B-roll, product demos]
Editing ability: [Can edit / Raw only / Can do basic captions]
My base rate starting point: $125 per raw video
Create a clean, professional rate card for me that includes:
1. My content types with rates (use the beginner rate ranges as a guide)
2. Usage rights add-on pricing
3. A 3-video bundle option
4. A combined photo + video bundle
5. A short "What's included" note for each tier
Format it so I can copy it into a Canva template or paste it directly into an email. Keep it clean, confident, and non-apologetic about the pricing.
Use the prompt above to generate your rate card. Copy the output into a Canva document — use a clean, simple template with your name and niche at the top. Save it as a PDF. Add it to your Google Drive portfolio folder. You now have a rate card you can send in under 60 seconds whenever a brand asks.