The biggest barrier to starting isn't skill. It's the belief that you don't have what it takes. This week destroys that lie.
"I could never do sales. I'm not pushy enough. I'm not extroverted enough. I don't have experience. I don't fit the part. People like me don't do this."
I know, because I thought the exact same thing.
When I first started in B2B:
And yet, somehow, I built a career closing significant B2B deals — and I'm still doing it. Not because I was special. Not because I had some natural advantage. But because I learned something that changed everything:
You already have the skills.
You've been using them your entire life. You just didn't know they were called "sales."
Most sales courses skip straight to tactics. Scripts. Objection frameworks. Close ratios. They assume you already believe you can do this and just need the tools.
But that assumption is wrong for most women. And I know that because I was one of them.
I was working long shifts in retail, barely seeing my kids, and applying to everything I could find. Not because I had a plan. Because I knew the life I was living wasn't sustainable.
The job posting said "customer service."
I started in customer service and grew into sales within about a year. When the hiring manager asked about my B2B experience, I was honest: I had five years of B2C retail experience but zero corporate sales background. I told them I was a fast learner and that I was confident I could provide the level of service they needed. I connected my skillset to both my professional and personal history.
They gave me a shot. And for a while I still wondered if they'd made a mistake hiring someone like me.
The belief that "this isn't for me" almost cost me the career that changed my life. And it almost won. Not because the evidence supported it—but because no one had ever told me otherwise.
That's why Week 1 comes first. Not the scripts. Not the strategies. This. Because if you don't believe you can do it, nothing else works.
This isn't a pep talk. I'm not going to tell you to believe in yourself and send you on your way. That's not how confidence actually works.
Real confidence comes from evidence. From proof. From seeing specific, concrete examples of yourself doing the exact thing you're afraid you can't do—and then recognizing that the label on that skill is "sales."
What Week 1 is NOT:
What Week 1 actually IS:
Don't rush it. I know that sounds obvious, but the temptation is real—to skim through the exercises, skip to the "real content," and treat the self-assessment like a formality you have to get past.
Resist that. The exercises in Week 1 are not warm-up. They are the work. The answers you write in the self-assessment become your interview answers in Week 4. The myths you dismantle now are the ones that will try to come back when you're nervous on a call six months from now. The quick win exercise gives you proof you'll carry with you into every moment of doubt.
The only instruction for Week 1:
Actually do the exercises. Not in your head. On paper, in a document, somewhere outside your mind where you can look back at it.
The belief you're building this week isn't built once and permanent. It's built in layers. The notes you take today become the thing you re-read when doubt returns—and doubt will return. That's not failure. That's just human.
Build the evidence now, while you're here. So that future-you has something real to hold onto.
Week 1 isn't about learning new skills. It's about recognizing the ones you already have. It's about destroying the myths that have been holding you back. And it's about seeing proof that you're far more capable than you've been giving yourself credit for.
You'll inventory the skills you already use every day—the ones that translate directly to sales. By the end, you'll stop seeing yourself as "someone who's never done this" and start recognizing yourself as someone who's been doing it all along.
This is the module that changes everything. We're going to dismantle the six biggest lies that keep capable women from even trying:
Each myth gets completely destroyed with real examples, real stories, and real evidence.
You'll see 10+ real examples of sales moments you've already had—and realize you're using these exact same skills every single day. This is where belief shifts from "maybe I could" to "I already do."
By the end of Week 1, you'll have a completely different view of yourself and what you're capable of. You'll stop seeing "sales" as something foreign or scary. You'll recognize it as something you've been doing successfully for years—you just need to learn how to do it on purpose.
And that shift? That's the foundation for everything else. Because once you believe you can do this, the rest is just execution.
Fair warning:
Week 1 is going to challenge some beliefs you've held for a long time. Some of the myths we're dismantling might feel uncomfortable.
That's good. That means you're growing. Lean into it.
Ready? Let's do this.